Whether selecting a Customer Relationship Management solution (CRM) for the first time or making the decision to upgrade or replace your existing CRM system. Either way, it can be a potential upheaval or disruption to your business. But what are the costs of not doing it?
Every business needs some form of sales and marketing in order to grow. However, developing a marketing plan, writing, posting timely and engaging content, maintaining customer contact, establishing social media content, understanding and acting on data-driven analytics, thinking, then constructing/designing and running sales and marketing campaigns across different channels, takes time for any business.
The traditional method for most companies is to hire a marketing team, give them a budget with which to manage external specialists, help execute a marketing strategy, whilst carrying out day-to-day marketing operations. With cost and time being two major obvious factors, business leaders would ideally like to improve both. When contemplating whether to outsource your marketing function or build one, during the recent pandemic the reasons to outsource marketing has not only become an important financial decision but a strategic business one too.
Here are eight good reasons why outsourcing marketing may benefit your business.
Every Halloween, Sales and Marketing professionals sit around the campfire telling each other campaign horror stories? The following are all true stories, only the names have been changed so that the brands don’t have to live through the horror again. As with all good horror stories, they are told to act as a warning to others….so enjoy!
When speaking with many Business Owners, CEO’s Sales and Marketing professionals, the most common thread and biggest enemy is TIME!
The lack of time to carry out proactive sales and marketing initiatives is one of the most frustrating elements of running a business. Large and small organisations alike, we find that while most executives know exactly what they want and even how to do it, they simply don’t have the bandwidth to deploy the level or quality of marketing activities they would like. We hope that taking 5 minutes to read this will save you ‘time to market’ in the longer term.
Increase your Instagram engagement by 12.6% by using them?
From time-to-time business leaders ask me: ‘What is a hashtag, why do I need them and do they really work?’. Hashtags have been around for so long now, that many of us take them for granted. This article explores the value of using a hashtag and some of the best ways to using them.
Sales, marketing and business leaders need to constantly evolve in order to grow their business, but most senior executives are time poor when it comes to thinking about their strategy. Just doing more of the same will get you so far, but it is the radical ideas that accelerate growth inside an organisation.
Take the logistics sector as an example. The common and obvious way of thinking for most delivery and logistics companies is always to find the shortest route to the destination. Then, working metrics and KPI’s around this ‘value’ of the shortest route and reporting against it is easy. Subsequently, the shortest route metric, drives organisational behaviour. However, UPS looked at the metrics completely differently. They looked at some wider issues surrounding their business and one of the radical outcomes was that they decided to STOP (nearly always) turning LEFT! (or right in countries like the UK). Why?
It was announced early 2020 that Google are changing its third-party cookies to help improve privacy for users. But what does this practically mean, and how will it affect Sales & Marketing leaders?
Revenue Operations or RevOps as it is often termed, is increasingly being talked about in the world of B2B. Revenue Operations is with the intention of helping companies with currently siloed teams to form a more cohesive approach to how they view their business, ultimately leading to a healthier growth trajectory.
The Team at Secret Source Marketing work very closely with customers, helping them build their company. During this time, we naturally get to know our customers pretty well from a business and personal point of view, as we work together. So on #GetToKnowYourCustomersDay we thought we’d ask our customers a really personal question, read on to find out more…
Every year business leaders are required to submit and justify Sales and Marketing Budgets for the year(s) ahead. However, with the backdrop of the Pandemic, the need to remain agile, reduce overheads, whilst delivering on growth targets is a tough balancing act. What proportion of marketing spend should be spent on what activities? With over 20 years organising Sales and Marketing budgets, together with market research and forums, this article discusses how organisations are looking to proportion budgets to cope with the ‘never normal’ business environment. The article also dicusses a paradigm shift that could make the difference to growth and the bottom line.
The following article discusses:
What elements are Sales, Marketing and Business Owners needing to consider when establishing marketing budgets.
In a disruptive world, can sales and marketing budgets be agile enough to cope or do they need to be disruptive in their construction and execution.
A paradigm shift in sales and marketing budgets.
