Author name: Nick Carlson

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World Book Day

The Team at Secret Source love a good book! We work above a working library and so books are very much part of our business, literally! The Library staff are amazing people, so passionate about getting people to read and enjoy books. Pre-lockdown, the library would put up inspiring signage every day promoting their books and encouraging people from all ages to read.
Secret Source are constantly writing unique content for clients every day, so the written word is very  important to us. Our team is forever reading and researching content every day and understand the power of good writing. This is why we like to celebrate #worldbookday
So what are ‘Secret Source’ reading? 

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8 Reasons Why Using HubSpot Might Be A Good Idea! | Growth Marketing

For any CEO, Finance, Sales, Marketing, Operations Director or Business Owner, the world is changing. Business leaders require a better grip on their business development activities, from prospect to customer and beyond.  So, is now the right time to consider re-examining your Sales CRM software?
If you are the type of business leader that likes to;

Have clear visibility regards your target market
Empower your employees and get the best from them
Have confidence in the quality of your communications
Trust that your business have consistency in the way it communicates to prospects, customers and partners
Understand the pipeline for opportunities, closed deals and customer retention.

Here are just 8 good reasons why using HubSpot might be a good idea for your business.

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7 Sales & Marketing Trends

The phrase, ‘survival of the fittest’ when applied to business has not rung true over the last 12 months, with many well-established companies caught off guard by current circumstances. Instead, the proverb from Plato: “Our need will be the real creator” is probably more appropriate, which translated over the centuries to the more familiar, English proverb ‘Necessity is the mother of invention’. Read here about some less obvious latest sales and marketing trends.

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Secret Source Marketing Nominated as Best Research Company!

Anyone who knows Secret Source will testify that we don’t submit for any national awards, we prefer to focus our attention more on our clients winning the accolades. So being recognised by an independent body as one of the ‘Best & Fastest Growing Product Research Companies and Startup in the UK’ was a nice surprise.  Currently, a best kept secret due to the nature and competitive advantage of our opinion mining, sentiment analysis we offer to organisations. This, combined with the fact that we have very few projects that we are able to openly share. We would however like to, demonstrate the power of our research capabilities below.

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How to keep your customers engaged during lockdown

It’s now 10 weeks into lockdown – but, who’s counting? And it’s easy to let communication with your customers slip.
Instilling customer confidence and reassuring them that you’re still there for them when they need you is more important than ever, however.
Whether it’s business as (a new) normal for you or if you’ve had to temporarily pause operations, there are ways to keep serving your customers during these challenging times.
Here are 6 top Secret Source tips to help keep your customers engaged.

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Secrets from a Content Writer

Content marketing has become a real battleground for companies trying to compete in their respective marketplace. Understanding good content marketing and being able to research and build a killer content marketing strategy is more difficult to do well.Download “The Confessions of a Professional Content Marketing Writer” for 22 must-know content writing tips that will help you write a coherent and effective content writing strategy.
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7 Ideas To Entertain The Kids While Working From Home

Many Sales and Marketing Professionals are also Working Parents – Here’s 7 useful ideas aimed at entertaining a 3-9 years old while working from home.
Like us at Secret Source Marketing, you are probably now well into the swing of dealing with days in Lockdown, working from home whilst also acting as teacher, snack supervisor and entertainer to your children.  Our team members have children across all age ranges and while we recognise every household is different, none of us are ‘perfect parents’ and of course all of our children are unique, we’ve found it helps to share ideas on how to keep children happy, stimulated and educated whilst also getting our own work done.  So we thought we’d share some ideas with you that suit best the 3- 9 years age group. Hopefully at least one of them is that little nugget that helps your home working day go more smoothly.

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