The changing behaviours of people mean that traditional marketing campaigns such as cold calls, cold emails and snail mail are being tuned out. This disruption in marketing means that customers are opting to seek out the information we need ourselves.
Imagery plays an important role in design, but the cost of some stock imagery sites has created a barrier. Moreover, affordable stock photography can result in cliched and tacky images.
Thankfully, there is an increasing number of websites offering beautiful photography for free. This is made possible as they use images that are free from copyright restrictions or licensed under creative commons public domain dedication.
Appearing in organic searches, reviews are increasingly important to your search rankings. Not only does it appear that Google is giving greater weighting to businesses that are receiving reviews, it seems that star ratings from third party review sites are taken into consideration.
Have you ever been at a party, and been stuck with ‘that guy’ who won’t stop talking about themselves? Although we are polite, nod our heads and feign interest, we will also dive at any opportunity to walk away and warn your friends to steer clear!
A great cuppa is about the right combination of brewing time, sugar and milk. Marketing is no different. From understanding your available tools and ingredients to knowing what your customer needs, getting the perfect combination of tactics will help you to achieve your objectives and grow your pipeline.
In our always-on, anywhere, anytime, mobile culture, we are constantly trying to find new ways of getting more time. Whilst we may have exactly the same hours in a day as Einstein, Aristotle and Edison, we are dealing with an unprecedented number of priorities and distractions.
