Author name: Nick Carlson

Many content professionals would recoil in horror at the very idea of a spelling or grammatical mistake being used deliberately. However, brands are using this tactic more often than you may think. Our brains have been conditioned to pick up on mistakes, errors and things that look out of place. Therefore, using this tactic within your sales and marketing communications might sound less daft than you think!
In our blog, we explain how brands are using errors to engage their target market, to come across as more human in an age of artificial intelligence (AI) and even come out from making a mistake with more credibility! We showcase some examples where this has happened. 

Whilst working in sales and marketing for over 20 years, the simpe ‘call to action’ or CTA is a part of most campaigns or pitch repertoire, so it is surprising that so many organisations don’t make the most of the humble CTA, while others forget to include a call to action at all! 
This blog was inspired after receiving an product with a warm welcoming message but sadly no call to action, missing the opportunity to help us to re-engage further. Especially as praise had been hard earned, but unfortunately the customer journey met a dead end at that point. A simple CTA would have allowed this business generate future revenue. Read our blog to find out what you could be missing. We have included real life examples and 11 useful ideas for the perfect CTA.

Whether you’re tired of your existing website, outgrown the site, or maybe the company is moving in a different direction. Whatever the reason, the decision to design and develop a new website is an important one. If unchecked, a new website project can run and run, so it is important to consider the times and costs involved in building a new website.

Omnichannel has been a hot topic for a while, but achieving a true Omnichannel approach is not as simple as it seems. In this article, we discover:

What Omnichannel really means
The pitfalls to avoid
The benefits of being truly Omnichannel
A few neat tricks you can use when developing your own Omnichannel experience. 

Let’s share some ‘Secret Source’ – An Omnichannel experience is not only where physical and digital worlds collide, but rather where they learn to co-exist and thrive. The overall mission is to benefit the consumer whilst providing useful, integrated data so the vendor can provide continuous improvements and remain competitive and relevant.