What is Revenue Operations (RevOps?)
RevOps streamlines sales, marketing, and customer success processes to drive revenue growth, enhance customer experience, and optimise operational efficiency.
Imagine a less siloed mentality within your organisation with your data, processes and technology all working towards one goal - Revenue Growth! That's where Secret Source can help.
RevOps is the alignment of your business processes, technology, data and people.
Who is RevOps for?
Every company possesses its own distinct characteristics, leading to a unique path in the pursuit of Revenue Operations. For organisations aiming to enhance growth and streamline operations effectively, embracing a RevOps strategy is essential
7 signs you need RevOps in your business:
Stunted growth
Lack of customer retention
Siloed KPIs
Redundant data
No RevOps owners working across the entire business
Lots of technology in different departments
Inconsistent
pipeline
What are the benefits of RevOps?
Don't have time to stick around?
Companies with optimised RevOps processes achieve 27% faster growth in profit!
(Source: McKinsey & Company)
"Revenue Operations is a journey, you may already be on it. Like any journey you might need assistance to understand the destination, keep on the path and sometimes not be afraid to ask for directions."
Rob 'The RevOps Hitman'
What is RevOps not!
Solely a sales function, marketing operations, service challenge or finance mission
A linear funnel process
About spending more money
A quick fix
A job title
To be taken lightly…
How to achieve RevOps
1.
First you need to be committed from the top down. The rewards are great, but the path is not always simple
2.
Review your processes
3.
Reflect on your Technology Stack to support those processes
4.
Audit your data throughout your entire business
5.
Test and refine your customer user journey from unknown prospect to long standing customer. Remember to include business partner and stakeholders as part of the audit
Believe it or not!
A customer spending money with you is not the main event, what they do and how they are treated before and after is real RevOps.
"RevOps implementation can lead to a 19% increase in annual revenue."
Source: Forrester
How do I start my RevOps journey?
Looking for a RevOps expert to talk to?
We have a select team of RevOps gurus who can objectively help you understand what you can do and in what order.
Whatever stage of your Revenue Operations journey, from a RevOps Professional, Business Leader, or starting out, then our Secret Source RevOps Team can help.
Your RevOps pathways
Start RevOps yourself
Embarking on and overseeing your own RevOps project is enticing, yet maintaining objectivity amidst distractions can be challenging. You will also miss having a guide who will have the experience managing similar projects and able to provide valuable insight and much needed foresight.
Hire consultants
While acquiring objectivity and project management skills is crucial, successfully managing a Revenue Operations project requires a collaborative team with a diverse range of expertise. This includes departmental knowledge, data processing capabilities, effective communication, and problem-solving skills, all working together to achieve genuine Revenue Operations outcomes.
Hire a hands on team (i.e. Secret Source)
For the transformative impact of RevOps, you will require a seasoned team of specialists renowned for sustainable success, who will help you navigate your journey with the necessary skills required for each crucial stage.
The RevOps journey
Processes & KPIs
If you can’t measure it, you can’t manage it. Allow our RevOps Specialists to objectively examine how your business operates and how you wish your business to operate. Here are some handy RevOps KPIs to help:
- Sales Cycle
- Win Rate
- Annual Recurring Revenue
- Managed Recurring Revenue
- Churn
- Upsell
- Cross Sell
- Renewals
- Cost of customer acquisition
Data
- I need new data
- How do I maximise the data that I have
- Help me onboard and exit data
Tech Stack
With over 350 CRM’s, 1,000’s of solutions, what is your ideal tech stack.
- Cut out wasted time, effort and money
- Examine pipeline velocity
- Improve forecast accuracy
Did you know?
Secret Source operates globally with companies of different sizes and from different sectors. Each company is different; Secret Source will put together your RevOps journey plan to be as unique as you are!
We're RevOps certified!
Featured Secret Source Specialists
Hire
Nick.
RevOps - Sales & Marketing
After building and running successful marketing teams around the world, Nick is on hand to shape your marketing technology stack and help align them to business growth. Find out more about Nick's past and current projects by reaching out.
Hire
Paul.
RevOps - Marketing Operations/Tech Stack Deployment
With 20+ years helping sales and marketing teams deliver, Paul can help shape your marketing technology stack to deliver real results that help drive the right type of revenue growth.
Hire
Alistair.
RevOps - Service, Sales & Marketing Tech Stack
Alistair is a RevOps specialist adept at driving revenue growth through streamlined operations, aligning sales, marketing, and customer success processes and technology for optimal performance.
Hire
Claire.
RevOps - Marketing Specialist
From specific marketing activities to fully integrated campaigns, Claire helps clients co-ordinate different marketing operations.
Hire
Louisa.
RevOps - Graphic designer
Louisa brings creativity, innovation, and expertise to every project. She has honed her skills in crafting visually compelling designs that captivate audiences and elevate brands.
Next steps: start a no-obligation chat with one of our RevOps Specialists.
We have the experience, the badges and the technology partners to help put together a market leading Revenue Operations Journey for your business. Next steps, no obligation chat with a RevOps Specialist.
Our case stories
Realigned TechStack for
Growth
Past Project
Secret Source helped to transform a semiconductor company's revenue operations, by integrating sales, marketing, and customer success seamlessly. Enhanced efficiency, aligned tech stack and better reporting led to accelerated revenue growth.
Sales, Marketing, Service TechStack Transformation!
Live project
Secret Source RevOps Specialists evaluated a major North American manufacturing firm's Sales, Marketing, and Service tech stack. Phase two begins to integrate and optimise technology, aiding their RevOps journey.
Transform to RevOps from 30 years of manual processes
Past Project
Three decades of manual processes and fragmented tech behind us, our RevOps transformation seamlessly aligns sales, marketing, and customer success. Optimising efficiency, accelerating revenue growth, and enhancing overall performance are our rewards.
We specialise in optimising your technology stack to deliver seamless customer interactions and drive revenue growth. Our dedicated team will review your current technology infrastructure, identify opportunities for enhancement, and implement tailored solutions that align with your business objectives.
By partnering with Secret Source for your Revenue Operations project, you can expect a comprehensive evaluation of your technology stack to ensure optimal performance and scalability. We leverage the latest tools and methodologies to streamline processes, improve data integration, and enhance customer engagement across all touchpoints.
Take the first step towards a more efficient and RevOps operation today. Contact Secret Source to schedule a consultation and discover how we can empower your business through innovative technology and exceptional customer experiences. Let's unlock the full potential of your revenue operations together!