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It can be easy when planning content to become fixated with getting as many blogs, articles, whitepapers, ebooks etc out to market. Business owners, commercial or sales leaders often have a number in mind which usually includes high volume that warrants the resources and costs. However, this can sometimes come at the cost of quality and by bombarding the marketplace you risk turning off your audience.
So what’s the answer? We have listed 4 best practice tips to follow so you can have both the volume you need without compromising quality.

Whatever the size or nature of your business, there are lots of moving parts. You still need to keep engaged with your marketplace; the people who don’t know you, nurturing prospects, retaining clients and incentivising business partners.  
Marketing automation systems, used by millions of companies globally, manage tasks such as e-mails and social media updates, ensuring tailored, relevant messaging and are proven to professionalise the process, save time and provide valuable insights. 
It’s easy to understand why companies in a high growth mode or are large enough to fund and run such a system would consider the investment this involves. However, start-ups and companies who need to re-evaluate their marketplace are also increasingly turning to automation systems to help with their strategy. 

In May, organisations across Europe and beyond were frantically trying to get their houses in order before the General Data Protection Regulation (GDPR) came into force. Whilst an important step-change for data protection, it overshadowed the long-standing Privacy and Electronic Communications Regulation (PECR).  

With contingent workers (freelancers, independent contractors and consultants) on the rise in many industries, there has been a shift that allows businesses to draft in specialist skills where it would have been otherwise too expensive or unjustifiable to hire a full time employee.

As you are no doubt fully aware, the EU’s General Data Protection Regulation (GDPR) comes into force this week.
This is a significant piece of legislation, but some businesses aren’t yet prepared, and it can be an overwhelming prospect knowing where to start and what your organisation needs to do to avoid breaching the rules.

If you’re trying to transition away from spreadsheets, have outgrown your current CRM or are just plain fed up with your existing system, then it’s time to look at alternative solutions!

Increase sales qualified leads by 50% in your software company
Lead generation for software companies can be unpredictable. If you need more leads to feed the sales engine, read on. SaaS products have driven the proliferation of new entrants into the market which means your buyers no longer have a shortlist of providers and instead start their search online for software solutions.

Consumer habits are changing … drastically. That’s the driving force behind inbound, after all. What your customers want today is different than what they wanted 10 years ago. That means we must change the way we market and sell to match the way people actually want to shop and buy.