New Year’s resolutions for business leaders
Now that the Christmas break is over and everyone’s back at work, hopefully you’re looking forward to a brand-new year in which to press onwards towards more growth and success.
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What do you get your CEO for Christmas?
What can you give to the person who already has everything? Secret (Source) Santa think we have the answer. It is not necessarily what you may imagine (socks, wine, golf clubs etc) but things that are a lot more useful.
Are you suffering from a whack-a-mole sales strategy?
Whack-a-mole sales strategy definition: A transactional phase. To be reactive to tasks and activities to the extent you often go to work with the mind set of not structuring your day/week but instead resigned to the fact that you will be fielding, questions, enquiries and problems all day, week or month.
Top tips for buying a new website
Is your current website looking old and tired?
Is it failing to deliver leads and your potential customers are going to your rivals instead?
It sounds like it may be time for you to get a new website. Before you embark on your project, read our top tips for getting it right:
Signs you need an automation system
Your time in a working day is precious and you’ll want to maximise this and work as efficiently as possible. If you feel that your business isn’t growing quickly enough and recognise the signs below, then it’s time to take action!
What to do when a customer leaves you
A customer deciding to leave you is never nice, but it happens. They had their reasons and chose to move away from you and whatever product, service or relationship you had. Perhaps it had been coming for a while, maybe it was out of the blue, but how do you react and what should you do?
Why your website must be optimised for mobile
Increasingly people are using mobile phones as their go-to device for searching online. In the UK alone nearly 40% use this as their preferred option. So, if you’re not optimised, you could be losing almost half of your potential traffic!
How to find out who your customers really are
Marketing strategy usually starts with determining what it is your customers want. But do you really know who your customers are?
For maximum return on investment, your plans need to be based on what your potential buyers are actively searching for and need help and information on. Otherwise your ideal customers will inevitably end up being attracted to one of your competitors rather than to your business.
Why your business needs wow moments
In our recent blog Want to create a frictionless business? we shared with you some of the top insights from Inbound 2018 that we attended in Boston.
One of the key learnings from the event was that for businesses to flourish and grow, the focus has to be on delighting customers. This will deliver your biggest return on investment and ensuring you incorporate wow moments will be vital for success going forward.
Inbound versus outbound marketing
You are likely to be familiar with the terms inbound and outbound marketing but may be unsure which is the best for your business and how to allocate your budget and resources proportionately.
Both forms of marketing are used to drive customers to your door, but they do it in very different ways.