CEO

Uncategorized

7 Sales & Marketing Trends

The phrase, ‘survival of the fittest’ when applied to business has not rung true over the last 12 months, with many well-established companies caught off guard by current circumstances. Instead, the proverb from Plato: “Our need will be the real creator” is probably more appropriate, which translated over the centuries to the more familiar, English proverb ‘Necessity is the mother of invention’. Read here about some less obvious latest sales and marketing trends.

Uncategorized

Secret Source Marketing Nominated as Best Research Company!

Anyone who knows Secret Source will testify that we don’t submit for any national awards, we prefer to focus our attention more on our clients winning the accolades. So being recognised by an independent body as one of the ‘Best & Fastest Growing Product Research Companies and Startup in the UK’ was a nice surprise.  Currently, a best kept secret due to the nature and competitive advantage of our opinion mining, sentiment analysis we offer to organisations. This, combined with the fact that we have very few projects that we are able to openly share. We would however like to, demonstrate the power of our research capabilities below.

Uncategorized

Navigating Mergers & Acquisitions Process

We explore how for investors and advisors making acquisitions, using Natural Language Processing can surface some of what often lies undiscovered.
When navigating effectively, fixing your position involves using multiple points of reference, that helps you to build the most accurate picture of your location and can determine your direction of travel.
In business, data and market intelligence works a lot the same. Companies with the most accurate points of reference are more likely to make a more informed decision about their direction for the business than those without. 

Uncategorized

How to avoid the biggest marketing budget mistakes

Assigning budget to marketing activity has often been seen as laborious, un-scientific and seemingly arbituary. Whilst spend for other business areas such as HR and IT can see return on investment almost immediately, marketing spend is a dark art. Whilst no two businesses are the same, our combined experience in B2B organisations of over 50 years has shown some trends in how marketing budgets are managed. 

Scroll to Top