CEO

Whether you have a website already in need of a refresh, or thinking about designing and building a brand-new website, there are lots of factors to consider. The below list of high level considerations  is your guide to help you get the most out of your project. 

Every sector, profession has its own three letter marketing acronyms (TLA’s). While acronyms have their place, they do have the ability to confuse from what is really happening. The below selection of marketing acronyms and what they all mean, are used in our video, demonstrating how ridiculous it can all get! 

With major conflicts happening around the world, a global pandemic, and an uncertain economic climate, then managing a brand and its reputation has just become a whole lot harder!  With so many recent examples of brands having to be reactive to political and audience pressure, a brand’s response, reaction time and communications has never been so important than over the last twelve months! 
Apple, Coca-Cola, Nestle – there is a very long list of brands all getting a hammering over not pulling out of geographic locations quick enough or not at all. While brands like P&O Ferries make 800 employees redundant over a video message. Have brands completely lost all empathy for their audience?
We discuss the pressure on brands, will they overcome the current climate and reputable damage to their brand(s)? How can brands help protect themselves and become more empathetic? 

Sales, marketing and business leaders need to constantly evolve in order to grow their business, but most senior executives are time poor when it comes to thinking about their strategy. Just doing more of the same will get you so far, but it is the radical ideas that accelerate growth inside an organisation.
Take the logistics sector as an example. The common and obvious way of thinking for most delivery and logistics companies is always to find the shortest route to the destination. Then, working metrics and KPI’s around this ‘value’ of the shortest route and reporting against it is easy. Subsequently, the shortest route metric, drives organisational behaviour. However, UPS looked at the metrics completely differently. They looked at some wider issues surrounding their business and one of the radical outcomes was that they decided to STOP (nearly always) turning LEFT! (or right in countries like the UK). Why?

Revenue Operations or RevOps as it is often termed, is increasingly being talked about in the world of B2B. Revenue Operations is with the intention of helping companies with currently siloed teams to form a more cohesive approach to how they view their business, ultimately leading to a healthier growth trajectory. 

The Team at Secret Source love a good book! We work above a working library and so books are very much part of our business, literally! The Library staff are amazing people, so passionate about getting people to read and enjoy books. Pre-lockdown, the library would put up inspiring signage every day promoting their books and encouraging people from all ages to read.
Secret Source are constantly writing unique content for clients every day, so the written word is very  important to us. Our team is forever reading and researching content every day and understand the power of good writing. This is why we like to celebrate #worldbookday
So what are ‘Secret Source’ reading?