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Sales, marketing and business leaders need to constantly evolve in order to grow their business, but most senior executives are time poor when it comes to thinking about their strategy. Just doing more of the same will get you so far, but it is the radical ideas that accelerate growth inside an organisation.
Take the logistics sector as an example. The common and obvious way of thinking for most delivery and logistics companies is always to find the shortest route to the destination. Then, working metrics and KPI’s around this ‘value’ of the shortest route and reporting against it is easy. Subsequently, the shortest route metric, drives organisational behaviour. However, UPS looked at the metrics completely differently. They looked at some wider issues surrounding their business and one of the radical outcomes was that they decided to STOP (nearly always) turning LEFT! (or right in countries like the UK). Why?

Revenue Operations or RevOps as it is often termed, is increasingly being talked about in the world of B2B. Revenue Operations is with the intention of helping companies with currently siloed teams to form a more cohesive approach to how they view their business, ultimately leading to a healthier growth trajectory. 

The Team at Secret Source love a good book! We work above a working library and so books are very much part of our business, literally! The Library staff are amazing people, so passionate about getting people to read and enjoy books. Pre-lockdown, the library would put up inspiring signage every day promoting their books and encouraging people from all ages to read.
Secret Source are constantly writing unique content for clients every day, so the written word is very  important to us. Our team is forever reading and researching content every day and understand the power of good writing. This is why we like to celebrate #worldbookday
So what are ‘Secret Source’ reading? 

While we all agree that you should clear off your devices more than once a year! National Clean Out Your Computer Day gives us all the excuse to take some time out of the day (or week) to give your laptop, device a new lease of life! Here are 12 things you can do to keep your laptop and/or smart device healthy. 

The phrase, ‘survival of the fittest’ when applied to business has not rung true over the last 12 months, with many well-established companies caught off guard by current circumstances. Instead, the proverb from Plato: “Our need will be the real creator” is probably more appropriate, which translated over the centuries to the more familiar, English proverb ‘Necessity is the mother of invention’. Read here about some less obvious latest sales and marketing trends.

Anyone who knows Secret Source will testify that we don’t submit for any national awards, we prefer to focus our attention more on our clients winning the accolades. So being recognised by an independent body as one of the ‘Best & Fastest Growing Product Research Companies and Startup in the UK’ was a nice surprise.  Currently, a best kept secret due to the nature and competitive advantage of our opinion mining, sentiment analysis we offer to organisations. This, combined with the fact that we have very few projects that we are able to openly share. We would however like to, demonstrate the power of our research capabilities below.