It was announced early 2020 that Google are changing its third-party cookies to help improve privacy for users. But what does this practically mean, and how will it affect Sales & Marketing leaders?
Revenue Operations or RevOps as it is often termed, is increasingly being talked about in the world of B2B. Revenue Operations is with the intention of helping companies with currently siloed teams to form a more cohesive approach to how they view their business, ultimately leading to a healthier growth trajectory.
The Team at Secret Source Marketing work very closely with customers, helping them build their company. During this time, we naturally get to know our customers pretty well from a business and personal point of view, as we work together. So on #GetToKnowYourCustomersDay we thought we’d ask our customers a really personal question, read on to find out more…
Every year business leaders are required to submit and justify Sales and Marketing Budgets for the year(s) ahead. However, with the backdrop of the Pandemic, the need to remain agile, reduce overheads, whilst delivering on growth targets is a tough balancing act. What proportion of marketing spend should be spent on what activities? With over 20 years organising Sales and Marketing budgets, together with market research and forums, this article discusses how organisations are looking to proportion budgets to cope with the ‘never normal’ business environment. The article also dicusses a paradigm shift that could make the difference to growth and the bottom line.
The following article discusses:
What elements are Sales, Marketing and Business Owners needing to consider when establishing marketing budgets.
In a disruptive world, can sales and marketing budgets be agile enough to cope or do they need to be disruptive in their construction and execution.
A paradigm shift in sales and marketing budgets.
The Team at Secret Source love a good book! We work above a working library and so books are very much part of our business, literally! The Library staff are amazing people, so passionate about getting people to read and enjoy books. Pre-lockdown, the library would put up inspiring signage every day promoting their books and encouraging people from all ages to read.
Secret Source are constantly writing unique content for clients every day, so the written word is very important to us. Our team is forever reading and researching content every day and understand the power of good writing. This is why we like to celebrate #worldbookday
So what are ‘Secret Source’ reading?
While we all agree that you should clear off your devices more than once a year! National Clean Out Your Computer Day gives us all the excuse to take some time out of the day (or week) to give your laptop, device a new lease of life! Here are 12 things you can do to keep your laptop and/or smart device healthy.
For any CEO, Finance, Sales, Marketing, Operations Director or Business Owner, the world is changing. Business leaders require a better grip on their business development activities, from prospect to customer and beyond. So, is now the right time to consider re-examining your Sales CRM software?
If you are the type of business leader that likes to;
Have clear visibility regards your target market
Empower your employees and get the best from them
Have confidence in the quality of your communications
Trust that your business have consistency in the way it communicates to prospects, customers and partners
Understand the pipeline for opportunities, closed deals and customer retention.
Here are just 8 good reasons why using HubSpot might be a good idea for your business.
The phrase, ‘survival of the fittest’ when applied to business has not rung true over the last 12 months, with many well-established companies caught off guard by current circumstances. Instead, the proverb from Plato: “Our need will be the real creator” is probably more appropriate, which translated over the centuries to the more familiar, English proverb ‘Necessity is the mother of invention’. Read here about some less obvious latest sales and marketing trends.
Anyone who knows Secret Source will testify that we don’t submit for any national awards, we prefer to focus our attention more on our clients winning the accolades. So being recognised by an independent body as one of the ‘Best & Fastest Growing Product Research Companies and Startup in the UK’ was a nice surprise. Currently, a best kept secret due to the nature and competitive advantage of our opinion mining, sentiment analysis we offer to organisations. This, combined with the fact that we have very few projects that we are able to openly share. We would however like to, demonstrate the power of our research capabilities below.
It’s now 10 weeks into lockdown – but, who’s counting? And it’s easy to let communication with your customers slip.
Instilling customer confidence and reassuring them that you’re still there for them when they need you is more important than ever, however.
Whether it’s business as (a new) normal for you or if you’ve had to temporarily pause operations, there are ways to keep serving your customers during these challenging times.
Here are 6 top Secret Source tips to help keep your customers engaged.
