Best UK HubSpot Agencies Compared for CRM Onboarding
Compare six UK HubSpot partner agencies for CRM migration and onboarding support, with selection criteria, key features, and pros and cons.
How Should Private Equity Firms Measure the ROI of Outsourced Marketing?
You need a concrete ROI figure to prove the value of outsourced marketing. However, measuring the ROI of outsourced marketing
What Are the Biggest Marketing Challenges Private Equity Firms Face with Portfolio Companies?
Private equity firms don’t have a marketing problem. They have a value creation execution problem. During the hold period, marketing can’t just generate activity; ultimately, like any other part of the company, it needs to support revenue growth and a stronger exit narrative. Let’s break this issue down. Here are the biggest marketing challenges PE firms need to resolve across portfolio companies.
What Should Private Investment Firms Look For When Evaluating Marketing Partners?
A polished deck can make almost any marketing agency look institutional for 45 minutes.
Finding the Next Layer of Growth in Portfolio Companies
Most value creation plans assume growth has to be bought: more headcount, more spend, more activity. Often it’s already sitting inside the business, untapped and uncosted, waiting to be turned into EBITDA.
The Marketing Audit Checklist PE Firms Need for Portfolio Company Value Creation
After investment or acquisition, marketing quickly becomes one of the areas leadership needs to make sense of.
What Today’s Private Equity-Backed Companies Need From Marketing in the First 100 Days
Private equity has become less forgiving. Bain’s 2026 Global Private Equity Report argues that “12 is the new 5”, meaning deals that once needed around 5% annual EBITDA growth to generate target returns may now need closer to 10%-12%.