The Night Your FrankenStack Stopped Making Sense and How to Fix It
It always starts innocently enough. Maybe you bolt on a new platform to quickly fill a business requirement, and another tool to fix a process gap.
Sales Leader
B2B Marketing Spend
Every year business leaders are required to submit and justify Sales and Marketing Budgets for the year(s) ahead. However, with the backdrop of the Pandemic, the need to remain agile, reduce overheads, whilst delivering on growth targets is a tough balancing act. What proportion of marketing spend should be spent on what activities? With over 20 years organising Sales and Marketing budgets, together with market research and forums, this article discusses how organisations are looking to proportion budgets to cope with the ‘never normal’ business environment. The article also dicusses a paradigm shift that could make the difference to growth and the bottom line.
The following article discusses:
What elements are Sales, Marketing and Business Owners needing to consider when establishing marketing budgets.
In a disruptive world, can sales and marketing budgets be agile enough to cope or do they need to be disruptive in their construction and execution.
A paradigm shift in sales and marketing budgets.
How to keep your customers engaged during lockdown
It’s now 10 weeks into lockdown – but, who’s counting? And it’s easy to let communication with your customers slip.
Instilling customer confidence and reassuring them that you’re still there for them when they need you is more important than ever, however.
Whether it’s business as (a new) normal for you or if you’ve had to temporarily pause operations, there are ways to keep serving your customers during these challenging times.
Here are 6 top Secret Source tips to help keep your customers engaged.
What is Sales Enablement?
What is Sales Enablement and why is it important? Is it just another buzz word for what sales professionals were doing anyway, or is it really going to help shape the sales team of the future? Discover what exactly is sales enablement and how could it possibly help your sales team, moving forward.
Make More Sales Deals, Not More Sales Admin!
4 Reasons Why Salespeople Are Using Sales Automation Tools
Are You A Confident Sales Leader?
Your organisation relies on your sales activities to help grow the business. You may be a confident person but how confident are you with the sales processes around you? We asked Sales Leaders what advice they would give to fellow Sales Professionals to help them with their confidence in the sales process. Below are four items to check. Why not download the free sales plan below?
New Year’s resolutions for business leaders
Now that the Christmas break is over and everyone’s back at work, hopefully you’re looking forward to a brand-new year in which to press onwards towards more growth and success.
What do you get your CEO for Christmas?
What can you give to the person who already has everything? Secret (Source) Santa think we have the answer. It is not necessarily what you may imagine (socks, wine, golf clubs etc) but things that are a lot more useful.
Are you suffering from a whack-a-mole sales strategy?
Whack-a-mole sales strategy definition: A transactional phase. To be reactive to tasks and activities to the extent you often go to work with the mind set of not structuring your day/week but instead resigned to the fact that you will be fielding, questions, enquiries and problems all day, week or month.
How To: Get Your Brand on the Shortlist!
To get on the shortlist, you will be competing against other organisations offering a product or service that is very much comparable to yours on the exterior.