Appearing in organic searches, reviews are increasingly important to your search rankings. Not only does it appear that Google is giving greater weighting to businesses that are receiving reviews, it seems that star ratings from third party review sites are taken into consideration.
The Power of Video Marketing: 6 Reasons B2B Organizations Can’t Ignore It
Every day, YouTube videos generate billions of views across hundreds of millions of hours of footage. And that’s just YouTube—there are countless videos hosted on other platforms, each attracting massive audiences.
With such a vast and engaged audience, can your business afford to overlook video marketing?
For B2B organizations, leveraging the power of video is essential. Here are six compelling reasons why video should be a cornerstone of your marketing strategy:
Have you ever been at a party, and been stuck with ‘that guy’ who won’t stop talking about themselves? Although we are polite, nod our heads and feign interest, we will also dive at any opportunity to walk away and warn your friends to steer clear!
A great cuppa is about the right combination of brewing time, sugar and milk. Marketing is no different. From understanding your available tools and ingredients to knowing what your customer needs, getting the perfect combination of tactics will help you to achieve your objectives and grow your pipeline.
In our always-on, anywhere, anytime, mobile culture, we are constantly trying to find new ways of getting more time. Whilst we may have exactly the same hours in a day as Einstein, Aristotle and Edison, we are dealing with an unprecedented number of priorities and distractions.
