Secret Source have been working with insurers companies for over 10 years, and currently supporting some of the largest insurers and specialised brokers. Tight sales and marketing budgets need not be a barrier to growth. Below are twelve simple ideas that might help your insurance company to, ‘Do More In ’24!’;
Attracting and retaining policyholders is a top priority for insurance companies and brokers. While there are many sales and marketing activities open for your insurance company to deploy, strangely, video is often missed off the list! With an average person spending 100+ minutes per day watching online video (Zenith Media), then why would you not look at adopting video in your repertoire? Reluctance to go on camera, the perceived time it takes out of the day for filming, editing, cost and coming up with engaging ideas for content are all common challenges why people don’t get started with video marketing in the first place. This article will discuss why you might want to use video as part of your sales and marketing day to day, from initial engagement through to ongoing care. We’ll explain how accessible using video really is and why videos not only be part of the marketing mix, but your sales, service and training processes too.
