Let’s start from the beginning. We’re often asked about content strategies; How do I structure my content? What do I start with? Where should I deploy it? It’s a minefield and without a plan, you can find yourself way off the mark.
The best content strategies take your customer on a journey, building confidence, empathising with their challenges and educating about great solutions. They are centred around the audience and guide them to make a purchase.
We help you get your messaging right and craft a strategy that’s fit for your audience.
We have a campaigning mentality and are on a mission to banish mundane directionless content. Check out any of your rivals' content and the chances are it will be endless blogs and articles without a plan.
We help you steal a march on the competition by running monthly or quarterly campaigns where you have an opinion and show leadership in the marketplace. Creative concepts with their own design identity to build your brand and integrate your blogs, social media, landing pages, videos and webinars all together. Instantly recognisable, engaging content that your audience will be signing up to, waiting for the next instalment!
Inbound all the way
Of all the content assets you can produce, what comes first? This is where our inbound methodology comes in. It’s well known that your buyers are researching your business way before they make contact with you. Which means your content determines whether they pick up the phone to you or a rival.
For buyers early in the sales cycle, we help you earn their attention with easy to consume, educational content that shows you understand their challenges. As we move through our inbound methodology, we help you craft content to build credibility and trust with your audience. Using the latest CRM and automation technology we help you deploy content, track who’s engaged, and score your audience based on buying signals so your sales teams know who to make content with and when.
Content for SEO
Your content should also support your SEO and website strategy, signposting potential customers to your website and into your lead nurture funnel. We make your content work harder by supporting your SEO strategy so when a potential customer uses search engines, it’s your content they find first.