Simply Cartons

The Client

One of the UK’s largest independent packaging providers, headquartered in Nottingham, with operations in UK, Europe and Asia, providing carton board packaging to multiple industries and households brands.

The Challenge

To elevate the brand and overall positioning of one of the best kept secrets in the packaging world. We were also tasked to create and deploy numerous key account marketing campaigns, such as direct mail, to engage key markets and generate sales leads. This included content marketing, design work and social media strategies.

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Expertise

To create and deploy ‘door opening’ targeted campaigns to attract new enquiries from major accounts.

  • Go-to-market strategy
  • Content strategy
  • Social media strategy & management
  • Lead generation strategy
  • Key account marketing campaigns
  • Slide deck design
  • Communication strategy
  • Brand strategy & positioning
  • Content marketing
  • Sales messaging

Results

Acting as an extension of the client’s team, we ran multiple campaigns to get the brand out into the marketplace, reach key accounts and strengthen their social media presence. We also carried out a robust communications strategy around Coronavirus pandemic, keeping staff, customers and the supply chain informed throughout. This has resulted in double the number of followers on social channels over 12 months, as well as numerous generated leads with key accounts.

4

Direct mail
campaigns

£500k

Added to the
sales pipeline

50

Key accounts
engaged

2

New products
launched

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