Properly Protected is a leading independent insurance broker specialising in business and personal insurance.
With strong aspirations for growth, the leadership team wanted a partner that could devise and execute the right sales and marketing plan to deliver the next phase of the 3 year business strategy. The challenge was to modernise the brand and digital presence, including a new lead generation website, and position Properly Protected to a broader audience without alienating the core markets the business had been built on.
Updating the brand and developing a new website and go to market strategy to position the business into new markets.
- Identify target audience
- Brand strategy & positioning
- Go-to-market strategy
- Website design & build
- SEO & Paid Search strategy
- Paid social media strategy
- Sales & marketing collateral
Within 12 weeks, the team had researched, benchmarked and delivered the new website that was to form the backbone of the new inbound marketing strategy. Paid search campaigns and targeted social media advertising was deployed into carefully chosen segments of the market to attract and convert the right type of customer for the business.