Opaay is shaping the future of payments processing. Traditional payment processing is too expensive and slow, so Opaay created the opening banking platform to tackle the key problems in the industry.
Opaay has pioneered opening banking since the very beginning, developing their unique Open Banking platform with plug and play features that re-write payment processing. In 2020, the board required a new brand identity and go to market strategy to further growth and attract investment.
Creating the Opaay brand and all digital assets before deploying a new strategy to raise awareness in key markets.
- Identify target audience
- Go-to-market strategy
- Website design & build
- Sales & marketing automation (HubSpot)
- SEO-friendly website copy
- Lead generation strategy
- Key account campaigns
- Brand strategy & positioning
- Social media strategy
- Sales & marketing collateral
The new brand and digital assets have supported a consistent and targeted launch in the UK and international markets by raising awareness of Opaay’s open banking capability and tech stack. Significantly increased visibility in the market is engaging new potential clients and partners, and attracting further interest from the investment community.