An international cyber security service provider, preparing for rapid growth in the UK, US, and Asia by introducing differentiated consultancy and managed services for mid-sized companies.
Building a brand and website to grow the company in the marketplace, differentiating CyberQ Group from their competitors. The company also needed assistance bringing new solutions to market, improving lead generation and ensuring their brand reflected the premium service they deliver. A full collection of sales engagement content was also required, along with full CRM and automation implementation to manage the marketing and sales pipeline.
Updating the brand and developing a new website to position the business into new markets and promote new services.
- Identify target audience
- Go-to-market strategy
- Website design & build
- Sales & marketing automation (HubSpot)
- SEO-friendly website copy
- Lead generation strategy
- Key account campaigns
- Brand strategy & positioning
- Social media strategy
- Sales & marketing collateral
A new online digital presence, including the design and development of a new website that reflects their target audience and position in the market. Newly-designed marketing collateral, including product fact sheets, means their full suite of services can be easily understood and marketed. We also worked closely with their team to implement a go-to-market strategy direct to end users in the corporate space, as well as through channel partners, to boost their lead generation.