Athena
The Client
A brand-new company, offering data centre, compliance and digital service security solutions.
The Challenge
To create and set up everything for the company from scratch. From branding and the website, to a full in-bound lead generation strategy and marketing infrastructure, the company had four key services that needed individual, yet consistent, branding. A full brand messaging exercise was also required to identify the target audience and the best way to successfully position the company in the marketplace.
Expertise
Creating and launching the brand and establishing the lead generation engine to build a pipeline from scratch.
- Go-to-market strategy
- Identify personas
- Website design & build
- Sales & marketing automation (HubSpot)
- SEO-friendly website copy
- Lead generation strategy
- Key account marketing campaigns
- Brand strategy & positioning
- Content marketing
- Sales messaging
Results
A consistent, premium brand that reflects their position in the marketplace. Our team was also instrumental in the company’s launch – an official open day with 100+ attendees.
1
Company
launched
5
Page one organic
search positions
45
Qualified
leads
5
Brands
created
Sleaford Building Services
Opaay
CyberQ
Omnico
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