Athena

The Client

A brand-new company, offering data centre, compliance and digital service security solutions.

The Challenge

To create and set up everything for the company from scratch. From branding and the website, to a full in-bound lead generation strategy and marketing infrastructure, the company had four key services that needed individual, yet consistent, branding. A full brand messaging exercise was also required to identify the target audience and the best way to successfully position the company in the marketplace.

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Expertise

Creating and launching the brand and establishing the lead generation engine to build a pipeline from scratch.

  • Go-to-market strategy
  • Identify personas
  • Website design & build
  • Sales & marketing automation (HubSpot)
  • SEO-friendly website copy
  • Lead generation strategy
  • Key account marketing campaigns
  • Brand strategy & positioning
  • Content marketing
  • Sales messaging

Results

A consistent, premium brand that reflects their position in the marketplace. Our team was also instrumental in the company’s launch – an official open day with 100+ attendees.

1

Company
launched

5

Page one organic
search positions

45

Qualified
leads

5

Brands
created

Sleaford BS

Brand | Website | Design

Opaay

Strategy | Website | Campaigns | Social Media | Collateral

Properly Protected

Website | Paid Search | Design | Campaigns

BeMoto

SEO | Content | Design | Website

Simply Cartons

Strategy | Design | Direct Mail | Social Media

CyberQ

Strategy | Website | Campaigns | SEO

Omnico

Strategy | Campaigns | Social | Design
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