The Source-In Plan

MORE PIPELINE. MORE AWARENESS. MORE MARKET SHARE.

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Inbound Marketing for Software Companies

With the Source-In plan you centre your marketing activity around your market and buyers through inbound marketing.
So you do more of the right things, waste less budget and have a more predictable pipeline and brand strategy.

 

Your sales process is no longer linear, and buyers are unpredictable, but the answers lie in your digital and offline strategy.

Source-In is inbound marketing for software companies. Providing you with the answers; what marketing activity and when is best for your company.

step 1 of inbound marketing

Your Mission

Understanding how you prioritise lead generation, your brand, and growing market share is at the core of the Source-In plan.

 

We do the groundwork so you know if lead generation is the priority, your marketing tactics drive leads & conversions into the sales pipeline, or if you want more buyers to know about you, your marketing budget will be spent on tactics that increases awareness and get you onto shortlists.

We apply proven methods so you know how big your market is, who’s buying this year and next, what your buyers are interested in, so they know and relate to your company first.

Your Buyers

Knowing more about your buyers means you when you engage with them and they see you in the market, you’re more relevant and memorable.

 

We get to know your buyers. From how and why they buy, to where they get their information from.

By understanding their needs and their behaviours, we can identify and select the most effective marketing tactics and tools for the job. Ranging from digital inbound campaigns to targeted offline communications.

Your Buyers

Knowing more about your buyers means you when you engage with them and they see you in the market, you’re more relevant and memorable.

 

We get to know your buyers. From how and why they buy, to where they get their information from.

By understanding their needs and their behaviours, we can identify and select the most effective marketing tactics and tools for the job. Ranging from from digital inbound campaigns to targeted offline communications.

Why You?

Become the first company they think of when they are ready to make a purchase.

 

Your vision is one of the reasons why your existing customers chose you over your rivals. We get to your ‘why’. Why your company exists, what you do and how you do it. We set your messaging with you, aligned with your values, culture, and differentiating you from the competition. Everything you do from here has your ‘why’ running through it.

Content

Inform, educate, and build trust with your audience with inbound marketing.

 

We take the insight gathered and draft your content strategy and produce the assets that inform, educate, and build trust. We take your buyers through the customer journey you want them to experience, answering their questions and requirements from research to purchase.

Content

Inform, educate, and build trust with your audience.

 

We take the insight gathered and draft your content strategy and produce the assets that inform, educate, and build trust. We take your buyers through the customer journey you want them to experience, answering their questions and requirements from research to purchase.

Execution

Attract, convert, close, and delight your customers.

 

If your buyers start their search online, we make it easy for them to find you and alongside, we go to them, positioning your company and nurturing them to market and through their buying cycle.